Coaching Programs
Root-cause coaching.
No templates.
No bullshit.
Every program starts by mapping the man, not selling a package. PrimalScan and the PrimalFitDad app bring your symptoms, labs, goals, physical assessment, training history, stress load, digestion, environment, epigenetic tendencies, and real-world capacity into one coaching system.
“The app is not there to replace me. It is there to organize my eyes, my standards, my knowledge, and my support around your life every week. When you execute according to your biology, the outcome can feel like a shortcut. It is biology finally being matched with the right inputs.”
Basic info, Deep Dive screening, goals, symptoms, labs, environment, sleep, digestion, libido, stress, and physical assessment.
Reviewed through naturopathy, functional medicine, biochemistry, holistic health, performance, and men’s health lenses.
Training, food, supplements, lifestyle, peptide education, checklists, meal examples, workout tracking, and daily protocols.
The app organizes the plan, checklists, progress, questions, training, nutrition, and weekly review rhythm in one place.
Weekly check-ins, app tracking, and in-app chat keep the plan alive. Clinical peptide and hormone support is available when appropriate.
The Pathway
Start free. Build precisely. Go deeper only when it makes sense.
PrimalScan
Usually $397. Being offered for free for now. No obligations. No strings. No bullshit.
Your scan pulls together the first layer of your symptoms, goals, lifestyle, stress, digestion, energy, training, and men’s health signals, then gives you a personal recorded review so you know where the bottleneck is likely sitting.
The Primal Protocol
Your full personalised operating system: advanced screening, labs where available, physical assessment, health blueprint, nutrition, training, protocols, checklists, weekly check-ins, and in-app chat directly to me.
This is where the plan becomes daily execution instead of another forgotten PDF.
Rising King
Deep 1:1 mentorship for men who are ready for the full rebuild: biochemistry, nervous system, identity, leadership, self-mastery, and the standards behind who they are becoming.
Currently full. Waitlist access is reserved for men who are serious about the deeper work and ready for a higher-touch container.
Client Operating System
The app is how my coaching stays precise between check-ins.
This is not “coaching through an app” in the cheap, generic sense. The app is the structure that lets me collect your full context, review it through my coaching lens, and keep your plan organized around your actual body.
Your symptoms, labs, movement, goals, food, training, supplements, protocols, check-ins, and questions stop living in scattered notes. They become one client file, one execution system, and one place for me to see what is happening.
Basic info, Deep Dive, goals, symptoms, labs, health history, environment, epigenetic tendencies, and men’s health signals.
Posture, fascia, mobility, pain, movement handbrakes, training availability, physique goals, and performance targets.
Symptoms, labs, recovery, digestion, metabolism, hormones, liver, nervous system, and lifestyle translated into priorities.
Food structure, meal examples, functional foods, grocery support, and food tracking with coaching context beyond calories.
Workout plan, workout tracker, PMM-informed movement, recovery feedback, and readiness-aware training decisions.
Supplements, lifestyle actions, daily protocol steps, peptide education/context, and the checklist rhythm that keeps it real.
Sleep, energy, stress, libido, digestion, adherence, training, metrics, food reactions, mindset, and support needs.
AI can help organize the data, but the strategy is coach-reviewed, directed by me, and adjusted around your response.
App Coaching
The Primal Protocol
Your complete personalised health blueprint and execution system. Built from your PrimalScan, advanced screening, goals, health history, bloodwork where available, physical assessment, training capacity, environment, and the real-world life you actually have to execute inside.
This is the bridge between knowing what is wrong and finally having the plan, structure, tracking, weekly review, and direct support to act on it.
“Not a template. Not generic. My coaching process organized around your biology, your constraints, your data, and the man you are becoming.”
What’s included
Full App Access
Your screening, reports, plans, checklists, food structure, workout tracking, weekly check-ins, progress, and support organized in one place.
Health Matrix & Blueprint
Your data reviewed through naturopathy, functional medicine, biochemistry, holistic health, performance, and men’s health lenses.
Mindset & Self Development
Identity, discipline, standards, self-trust, emotional patterns, and the internal work required to execute the external plan.
Stress & Mood Optimization
Nervous system regulation, sleep, light exposure, emotional load, stress physiology, recovery rhythm, and daily stability.
Protocols & Checklists
Supplements, lifestyle actions, sleep, light, nervous system tools, daily protocol steps, and execution checklists to keep the plan usable.
Peptide Education & Clinic Routing
Peptide context is built into the strategy where relevant, with Eternal Wellness Center as the clinical pathway when appropriate.
Epigenetics & Biohacking
Gene expression, peptide awareness, recovery levers, supplementation, environmental inputs, and performance tools matched to your profile.
Men’s Health Optimization
Hormones, liver, gut, metabolism, nervous system, recovery, confidence, libido, resilience, and the identity required to execute.
1:1 Deep Mentorship
Rising King
Rising King is not a coaching package. It’s a complete rebuild. For men who have already tried the surface-level solutions – the training programs, the supplements, the mindset content – and know the problem runs deeper.
We work through the biochemistry, the nervous system dysregulation, the identity architecture, and the inner patterns that keep recreating the same limitations. Everything in sequence. Nothing skipped.
Currently Full
Enrollment Coming Soon
Rising King is currently closed. New intake details will be announced when the next space opens.
Clinical Pathway
Eternal Wellness Center
For men ready to go beyond lifestyle optimisation. Pharmaceutical-grade peptide therapy under clinical supervision, with my protocol expertise guiding every recommendation.
Bloodwork-coordinated. Protocol-specific. Not one-size-fits-all. The same standards I apply to my own stack, available through proper clinical infrastructure.
Clinical services include
- Full bloodwork coordination and functional analysis
- Pharmaceutical-grade compound verification and sourcing
- Personalised peptide protocol design across recovery, longevity, cognition, body composition, and hormone support
- Testosterone support and HPG axis optimisation
- Protocol follow-up, adjustment, and outcomes monitoring
Common Questions
Do I need to complete the PrimalScan before The Primal Protocol?
Yes. The PrimalScan is the essential starting point. Without it, the protocol becomes generic, which defeats the entire point. The scan is free for now and gives you a clear root-cause starting map before anything deeper is recommended.
What happens after I submit my PrimalScan?
You receive your system map and personal recorded review. From there, you can use the insight on its own or move into The Primal Protocol if you want the full blueprint, execution system, weekly check-ins, and direct app-based support.
Is The Primal Protocol just an app?
No. The app is the organized delivery system for my coaching process. It keeps your screening, labs, physical assessment, nutrition, workouts, protocols, check-ins, progress, and questions in one place so I can coach from context instead of scattered messages.
What is the difference between The Primal Protocol and Eternal Wellness Center?
The Primal Protocol covers lifestyle, nutrition, training, supplementation, mindset, app-based tracking, and the framework for understanding your health. Eternal Wellness Center is the clinical pathway for pharmaceutical-grade peptide therapy and hormone support under medical oversight.
When will Rising King spots open?
Rising King operates with a small number of men to maintain depth of attention. When a spot opens, waitlist and application conversations happen first, before any broad public announcement.